In the spirit of the concept store, Vault’s virtual shelves, already home to a distinctive combination of rare vintage Gucci finds and new creations by handpicked designers, will also welcome a wider offering of noteworthy brands dear to Alessandro Michele through exclusive capsule collections or curated selections. One of the first to create a limited-edition lineup for Vault is Belgian Maison Delvaux, which was founded in 1829 making it the oldest luxury fine leather goods brand in the world.
Forever in flux and staying true to its constant pursuit of ideas that go beyond the confines of time and space, Vault will continue to present monthly drops of rare vintage finds, as well as a regular rotation of exclusive capsules, special collaborations, and new brands. The latest releases will be highlighted on its dedicated Instagram account, @guccivault, and its Discord server, GucciVault.
A crystal ball heralds its arrival. Mysterious and fascinating, the magical globe is the gift the digital avatar of Alessandro Michele, Gucci’s Creative Director, offers Wagmi-san, world-renowned digital artisan who has invited the designer — already on a journey towards new paradigms and forms of creativity– to his virtual shop in New Tokyo.
We cannot resist using the lexicon of fairy tales to describe 10KTF Gucci Grail, the new initiative happening in Vault’s experimental space. In collaboration with digital accessory shop 10KTF, Gucci has created ad hoc digital outfits designed by Alessandro Michele and created by Wagmi-san to dress PFPs from eleven selected NFT collections including Bored Ape, World of Women, Cool Cats and many others. The “PFP” acronym stands for ‘Picture For Proof’, a NFT version of a profile photo, used by collectors both as their portrait and as extreme expressions of artistic and technological talent. The encounter between Wagmi-san and Alessandro Michele generates two custom Gucci looks, available in different colors, inspired respectively by the Aria and Love Parade collections, for those who aspire to express their individuality through fashion in the parallel digital worlds.
The House is already present in the realm of NFTs, the ‘Non-Fungible Tokens’ that have transformed our experience of art, sublimating it into immaterial digital works. Acquiring personalized virtual garments also involves several steps, not unlike the actual process of securing a designer creation (which requires several fittings).
Over the past few days, the crystal ball has been accessible to three groups of people – those who already own a PFP; those who are members of the Gucci Vault community on the Discord server, and those who already ‘inhabit’ New Tokyo, where artisan Wagmi-san lives. Those who redeemed their crystal ball were able to choose between the different Gucci looks artfully tailored by Wagmi-san and receive their customized digital avatar.
With only a limited number of users involved, this project has the feel of a unique work: “10KTF Gucci Grail” not only highlights the individuality of each person, but it also unveils the huge, spectacular potential of virtual realities, enabling us to design a digital identity in an alternative world. To be dressed for the metaverse is to have another self that Vault allows us to generate through the codes of Gucci.
About Gucci
Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands, led by President and CEO Marco Bizzarri and Creative Director Alessandro Michele. Following the House’s centenary, Gucci forges ahead into the next hundred years, continuing to redefine luxury while celebrating the creativity, Italian craftsmanship, and innovation at the core of its values.
Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Houses in fashion, leather goods, jewelry and watches.
Discover more about Gucci go HERE.
About 10KTF
Founded in September 2021, 10KTF is the leading shop known for producing bespoke digital accessories in the Metaverse. Located in New Tokyo, the shop is owned and operated by Wagmi-san, a renowned artisan who creates 1:1 digital collectibles for select parent NFT projects.
10KTF is a product of WENEW.
Follow @10ktfshop on Twitter for all of the latest happenings, or visit 10ktf.com/shop to catch up on the full story.
